A digital storyteller who believes that well-produced content should leave a lasting impression. I create at the intersection of art and technology, bringing brands to life through thoughtful design and meaningful experiences that resonate.
10
years building brands
40+
brand projects
220M+
content impressions
An in-depth overview of my services and delivery methods.
I set the idea and hold it steady while everyone builds around it. In-house team, freelancers, an agency on the other side of the world. I brief it, then I trust people to make it theirs. I stay hands on from concept to final delivery.
Identity, type, colour, motion, all of it built as a system rather than a nice logo and a hope. If it only works in the deck, it doesn't work.
I build production pipelines with generative tools so a team of two can output like a team of ten. Same character, same look, hundreds of variations, no drift.
My bread and butter. I was there at the boom of social media and I have made every format since, from memes to talking heads with scroll stopping hooks. I know what lands on social.
How the work actually gets made.
Before anything gets made I want to know what the thing actually is. Who's it for? How do they talk? What do they scroll past? Most work fails here rather than at the design stage.
Then the story. One idea, said clearly, before a single frame gets designed. I write it and board it out so the shape is visible early, while it is still cheap to change.
Then I make it. Identity, motion, film, social, built as a system rather than a set of one offs. I stay hands on through production, because the last ten percent is where it either lands or does not.
The platforms and software I use every day to help me get the job done.
AI
Design
Video