Selected work

Ideas, brought to life.

A Creative Director who partners with ambitious companies to turn complex ideas into distinctive brands, campaigns and digital experiences.

Each project in detail

Independent concept

Fussy. Be fussy.

A campaign that turns being particular into a point of pride, with a 3D product experience that gives every colour a personality.

Concept · Art direction · 3D · Interactive web

Built with
  • Blender
  • three.js

The Fussy live site: picking Orange, Lilac and Midnight. Each time, the case closes, changes colour and opens on its personality.

Commissioned work

Morph. Bitget's payment platform.

Payments are invisible when they work. So the work makes them visible: product films that show Morph doing its job, and a campaign about the speed of everyday life.

Creative direction · Brand · Web · Film · Events · AI production system

Built with
  • Figma
  • Cursor
  • Blender
  • Illustrator
  • Photoshop
  • AI tools

Speed of Life, a Morph campaign film: a race car in the rain, a cyclist, a walk signal.

Commissioned work

Warner Records × Bose. Music you can collect.

A free-to-mint collection of 5,000 animated 3D toys built around music, with hand-painted Bose hardware for the people who collected them.

Pitch and concept · Creative direction · 3D characters · Film

Built with
  • Blender
  • Premiere Pro
  • Photoshop
  • Generative NFT pipeline

Stickmen Toys launch trailer: animated 3D characters wearing Bose hardware.

Self-initiated product

Remo's World. Collectibles for big kids, and their kids too.

An alien I designed when I found out I was going to be a dad. He became 500 one-of-a-kind collectibles, 50 Bitcoin ordinals and a printed children's book.

Character design · 3D · Writing and illustration · Web3

Built with
  • Blender
  • Photoshop
  • Illustrator
  • Premiere Pro

The Remo's World trailer: Remo characters in close-up, in different finishes and textures.

Independent concept

Monid. A playable hero.

A brand for Monid, built around a character. On the landing page, you get to play it.

Brand system · Character · Content formats · Playable landing page

The playable Monid landing page: the blue pixel character walks around the arena and bumps into tool tiles for YouTube, Instagram, Reddit, Firecrawl, Browserbase and ElevenLabs.

Self-initiated product

Kapsule. A music platform, built solo.

Rank music by how people listen, and pay artists directly. The brand, the iOS app and the AI tools for artists, designed and built on my own.

Founder · Brand · iOS app · AI tools for artists

Built with
  • Figma
  • Cursor
  • Xcode
  • Supabase
  • AI tools

More work

Design system · joeytadiar.com

Colour

Colour.

Palette balanced 60 · 20 · 15 · 5 · background, container, text, accent.

60%

Background

#F4F5F8

20%

Container

#FFFFFF

15%

Text

#182131

5%

Accent

#FF383A

Secondary #5B6472
Rule #DDE1E8
Dark #10161F

Typography.

Satoshi for display and body. JetBrains Mono for labels and metadata.

Display

Satoshi Medium · 500

clamp 48–96

The quick brown fox jumps over the lazy dog

Body

Satoshi Regular · 400

18px

The quick brown fox jumps over the lazy dog

0123456789

Labels

JetBrains Mono · 500

13px · 0.08em

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

Components.

Core UI patterns, tool pills, corner radii and the spacing scale.

Buttons & status

Get in touch See my work About me OPEN TO CREATIVE OPPORTUNITIES

Radius & spacing

16
24
pill
4
8
16
24
32
48

Pills · default

  • Claude
  • Figma
  • Premiere Pro
  • Cursor
  • ChatGPT

Pills · hover

  • Claude
  • Figma
  • Premiere Pro
  • Cursor
  • ChatGPT