Prepared for Monid, October 2026

Monid. A brand system.

A brand proposal by Joey Tadiar. Logo, type, colour, character and content.

See the system The character Playable hero

Every tool your agent needs.

Brand systemVersion one

$ set up monid.ai/SKILL.md

01 The read

Monid sells to developers. The buyer is an agent. So the brand has to work in two places, a terminal and a timeline. The hard parts are already here. One blue. One mark. A character. This system tightens them so they can carry content every week.

02 Logo

One lockup. Two parts that can stand alone.

Primary

Lockup

The default. Wordmark first, Astrid trailing on the right.
Secondary

Wordmark

When the Astrid is already on screen, like next to the character.
Mark

Astrid

Avatars, favicons, the loader and the character's chest.

Blue on white Default
White on blue Bands and covers
White on near black Dark ground

The rules

Use the supplied artwork. Never retype the wordmark or redraw the Astrid.
The Astrid trails the wordmark. Always on the right.
Clear space is one A on every side. A is the height of the Astrid.
One colour per instance. Blue, white or near black.
Blue never sits on a dark ground. That goes for the character too.
Write the name as Monid.

A A A A

Clear space. One A on every side.

Not this

Recoloured
Stretched
Mark on the left
Blue on dark

03 Typography

Three faces. Each with one job.

1,700+ tools

Display

Outfit

Headlines and hero numbers. Semibold, tight tracking. The wordmark is drawn from it.
Get startedRegular and Medium

Text and interface

Inter

Body, navigation, buttons, inputs and tables.
monid.run() $0.0013

Proof

JetBrains Mono

Commands, prices, IDs and eyebrow labels.

The rules

Outfit speaks. Inter explains. Mono proves.
Outfit for headlines and numbers only. Never body copy.
Inter for everything you read or click.
JetBrains Mono for commands, prices, IDs and labels. It is where the product shows through.

Display Outfit 600 · 72 / 72 · −0.03em

One line. Every tool.

H2 Outfit 600 · 36 / 40 · −0.02em

We killed the subscriptions.

Body Inter 400 · 16 / 26

Your agent discovers the right tool, runs it, and pays per call from one balance. No sign-ups. No API keys.

Command Mono 500 · 14 / 20

$ set up https://monid.ai/SKILL.md

Label Mono 500 · 12 · 0.12em caps

Live · 1,700+ tools

04 Colour

One blue. Two neutrals. Nothing else.

White 60%

#FFFFFF The ground. Docs, product, most of the site.
Monid Blue 30%

#0016D7 Ink on white. Filled bands. The character.
Near Black 10%

#1E1E1E The terminal. Dark sections and video.

Share of a layout. 60, 30, 10.

The rules

One blue. No gradients and no tints of it.
Greys stay hueless. Status colours are for status only.
Blue fills a band on dark. It never becomes type on dark.

Interaction states

Darker steps of the same blue. For buttons and links only. Never a fill on their own.

Hover #0012B0
Press #000E8C

05 Character

Keep the character. Change the shape.

Today Monid's current character, from monid.ai.

Proposed A shape of its own, with the Astrid at its heart.

01

A new silhouette

Today's character shares its outline with Claude Code's pixel mascot. Wide block, side arms, four stubby legs. Only the colour is different. Monid lives inside the same terminals, so the two sit side by side. It reads as fan art.
02

Taller, two legs

A square torso and two legs. It stands instead of scuttling. One change in proportion is enough to make the shape its own at 16 pixels.
03

The Astrid on its chest

A white panel carries the mark. The logo becomes the heart of the character, so the two never feel like separate assets.
04

The panel is a screen

It can show what the agent is doing. A price, a status, a result. The character stops being decoration and starts reporting.

What stays

The pixel grid
Monid Blue
Square white eyes
The stepped bob and blink

The panel at work

Rest

Default. The mark.
Working

Finding the right tool.
Paid

The cost of the call.
Done

Task delivered.

06 Content

Show the agent doing the work. Show what it cost.

Monid's story is simple. One line in, any tool out, pennies per call. Every format below proves one part of it.

Weekly post

Receipts

A series of real jobs agents ran on Monid, shown as receipts. The task, the tools picked, the calls made, the total. It proves pay per call better than any explainer.

Receipt 027

Task

Find 40 seed-stage fintech founders in Berlin, with emails.

Tool	Calls	Cost
Apollo sales intel	38	$0.19
Exa web search	21	$0.08
People Data Labs people search	4	$0.14

Total$0.41

One balance. No sign-ups. 4 min 12 s.

Illustrative figures

Short video

One line

Fifteen-second films. Paste one line into an agent. Cut to the agent working. End on the cost counter. No voiceover. The product is the story.

$ set up https://monid.ai/SKILL.md

0:00

discover 12 candidates
run exa.search
run firecrawl.scrape
run elevenlabs.voice

0:06

$0.07

0:14

Character series

Errands

The character runs errands for agents. Each episode is one tool category. The panel shows the result. It gives the brand a recurring face on X and in the docs.

Monid

@monidhq

Draft

Errand 014. Read 2,000 TikTok comments and found the three complaints that matter.

Errand 014TikTok scraping

07 Next

A landing page, built on this system.

The hero is playable. Walk the character into the tools to see what Monid does with each one.

Play the concept

I'd like to build this with you.

Email me

An unsolicited concept by Joey Tadiar. Not made with or endorsed by Monid.

The Monid name, marks and character belong to Monid. Claude Code is a product of Anthropic.

Monid. A brand system.

One lockup. Two parts that can stand alone.

Lockup

Wordmark

Astrid

The rules

Not this

Three faces. Each with one job.

Outfit

Inter

JetBrains Mono

The rules

One blue. Two neutrals. Nothing else.

The rules

Interaction states

Keep the character. Change the shape.

A new silhouette

Taller, two legs

The Astrid on its chest

The panel is a screen

What stays

The panel at work

Show the agent doing the work. Show what it cost.

Receipts

One line

Errands

A landing page, built on this system.

Colour.

Typography.

Components.