Warner Records & Bose

Warner Records and Bose wanted to enter Web3 in a way that felt authentic and collectible. As Creative Director, I led the vision, art direction, and full build of Stickmen Toys — a generative collection combining 3D characters, music from The Stickmen Project, sound-reactive traits, and a custom generative pipeline.

The project required aligning traditional music workflows, corporate brand guidelines, and Web3 community culture. Stickmen Toys became a blueprint for how major brands can enter Web3 with real creativity and community-first thinking.

• Create a collectible art style that merged music, toys, and digital culture
• Design custom, hand-painted Bose hardware
• Introduce Warner Records and Bose to Web3 authentically
• Design a launch that connected music fans, collectors, and Web3 natives
• Deliver a drop that was free-to-mint but premium in execution
• Handle the entire visual direction, modelling, and generative preparation
• Work across multiple teams: music, legal, marketing and innovation