- Role
- Founder, Designer & Builder
- Company
- Kapsule
- Timeline
- Jun 2025–Present
- Platforms
- iOS
- Team
- Solo
- Tools
- Figma, Cursor, Xcode, Supabase, AI tools
The brief
Music discovery often starts with popularity rather than the music itself. I wanted to change that.
Kapsule puts listening first, with blind discovery, listener-driven charts and ways for fans to support artists directly. The challenge was to create a distinctive brand and build an intuitive platform across iOS and web, taking the idea from initial concept to a working product.
Own your sound.
The workAn app, the AI tools and the brand. One person.
Brand identity
Red, black and white. Simple enough to carry a play button and a splash screen.
Brand in practice
The brand out in the world, for the listeners it is built for. Concept visuals, not a live campaign.
The app
Sound-first discovery. Artists get a link in bio, fans buy and support tracks directly.
Kapsule Studio
AI tools for artists. Vocals, images and video, in one place.
My partEvery surface. One person.
- Founder and solo builder across every product surface
- Brand identity. Logo, type, visual language and layouts
- Design and build of the iOS app in SwiftUI
- Kapsule Studio. AI vocal, image and video tools
- The scoring that turns listening into chart rank
- Onboarding for listeners and artists
- Social content, launch assets and announcements
Results
Designed independently. Built with AI-assisted development, across iOS and web.
My work
90 days
Concept to public launch
Outcome
25K
Waitlist sign-ups
My work
60 days
Concept to beta
Outcome
5K
Monthly active users
Outcome
30K+ hours
Music listened to since launch