Kapsule

Designed and built a full music ecosystem driven by listener behavior and AI-powered creator tools, with onchain systems ensuring transparency and fairness.

Role
Founder, Designer & Builder
Company
Kapsule
Timeline
Jun 2025–Present
Platforms
Web, iOS
Team
Solo
Tools
Figma, Cursor, Xcode, Supabase, AI tools

The Brief

I built Kapsule to fix a simple problem: artists are discovered by popularity and hype, not sound. As a solo founder, designer, and builder, I created a three-part music ecosystem powered by listener engagement, AI creation tools, and onchain transparency. This includes the Kapsule App (sound-first discovery), Kapsule Studio (AI creator suite), and Kapsule Explorer (onchain data tracking). Together, they form a fair, creator-first music platform. Currently available as a web app and on the App Store.

The Idea

  • Build a full music platform as a solo designer–founder — from branding to shipping the apps
  • Create a fair discovery model based on listener data, not social metrics
  • Build the iOS app using SwiftUI + MVVM architecture
  • Design and ship the full web app using Cursor and Supabase
  • Develop a premium, minimal brand for a next-gen music platform
  • Create a scalable foundation for events, campaigns, and ticketing

The Work

Campaign film
Kapsule app campaign visual
Campaign film / app
Kapsule UI design
UI/UX design
Kapsule Studio music AI tools
Kapsule Studio: music AI
Kapsule product UI
UI/UX design
Kapsule interface screens
UI/UX design

Design system · joeytadiar.com

Colour

Colour.

Palette balanced 60 · 20 · 15 · 5 · background, container, text, accent.

60%

Background

#F4F5F8

20%

Container

#FFFFFF

15%

Text

#182131

5%

Accent

#FF383A

Secondary #5B6472
Rule #DDE1E8
Dark #10161F

Typography.

Satoshi for display and body. JetBrains Mono for labels and metadata.

Display

Satoshi Medium · 500

clamp 48–96

The quick brown fox jumps over the lazy dog

Body

Satoshi Regular · 400

18px

The quick brown fox jumps over the lazy dog

0123456789

Labels

JetBrains Mono · 500

13px · 0.08em

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

Components.

Core UI patterns, tool pills, corner radii and the spacing scale.

Buttons & status

Get in touch See my work About me OPEN TO CREATIVE DIRECTOR ROLES

Radius & spacing

16
24
pill
4
8
16
24
32
48

Pills · default

  • Claude
  • Figma
  • Premiere Pro
  • Cursor
  • ChatGPT

Pills · hover

  • Claude
  • Figma
  • Premiere Pro
  • Cursor
  • ChatGPT